Influencer-focused content marketing company Collective Bias polled its stable of largely female influencers to get a sense of their preferred social networks.
Jun Group’s survey found that a slightly higher percentage of females named games as their favorite type of mobile app than did males.
New data suggests that females are playing mobile games at a higher frequency than males in the US.
There are some key differences in the demographic makeup of each site’s news users. Instagram and Snapchat news consumers are considerably more likely to be nonwhite and younger.
Teens in the US are split when it comes to trusting the advertisements they see, read or hear.
Faced with a marketing email from a brand they don’t want emails from, US adults are as likely to unsubscribe from the list (41%) as they are to ignore the email (41%).
The percentage of American adults who read books has remained relatively unchanged in the past few years.
64% of U.S. adults say fabricated news stories cause a great deal of confusion about the basic facts of current issues and events.
Some 56% of smartphone owners ages 18 to 29 use auto-delete apps, more than four times the share among those 30-49 (13%) and six times the share among those 50 or older (9%).
Roughly three-in-ten online Americans (31%) use Pinterest, identical to the 31% who used the platform in 2015.