This infographic illustrates the mCommerce market, from rising regions, to average order value, to mobile coupon use and payments.
Some 88.4% of US adults aged 25 and older are high school graduates, and almost one-third (32.5%) have at least a Bachelor’s degree.
More than 7 in 10 US consumers would prefer to receive email communications from businesses.
Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.
With 93% of US adults listening to radio on a weekly basis, radio is the leading reach platform.
More than nine in 10 mothers with children under 18 in the household are internet users.
Almost half (49%) of American adults say they play video games on a computer, TV, game console or portable device (such as a cellphone), per results from a Pew survey.
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Facebook is the place to reach millennials of all political persuasions.
While virtual reality has been willingly adopted as the next big thing by the media, there remains some doubt about the technology’s mass appeal.