Direct & Digital Marketing Spending Growth By Tactic, Q1 2010-Q1 2012 [CHART]Rate this post via emarketer.com findings from the Direct Marketing Association (DMA) suggest that US marketers’ reported increases on ad spending for select direct and digital marketing initiatives remained relatively flat in Q1 2012. Read the rest at eMarketer.
American Social Gamers, 2010-2014 [CHART]Rate this post via emarketer.com Social gamers saw rapid growth in 2010 and 2011, at 27% and 31%, respectively. eMarketer expects the number of social gamers in the US to increase by 10% this year. Growth in 2013 and 2014 will continue on a slow but steady climb, as social gaming […]
American Mobile Gamers, 2010-2016 [CHART]Rate this post via emarketer.com eMarketer forecasts that this year, mobile gamers will have the highest number of users among the different types of online game players in the US. Mobile gamers will also continue to grow more rapidly than other gaming audiences, reaching 141 million in 2014. Increased smartphone ownership […]
Global Mobile Gaming App Growth, Q1 2010-Q1 2012 [CHART]Rate this post via emarketer.com The number of games available is only partly responsible for mobile gaming’s dominance. Consumers are not only consuming more games than before; they are also spending more time with content. Mobile analytics software company Flurry Analytics examined the mobile gaming app sessions […]
Free vs. Paid Content by Category [CHART]Rate this post via emarketer.com Entertainment-focused content such as movies, music and magazines were purchased by the greatest number of US digital media professionals. In fact, 47% of respondents paid for movies, 36% for digital magazine access and 35% for music. In contrast, just 13% paid for news and […]
Social Overtakes Search In Spending [CHART]Rate this post via mediapost.com Social media has surpassed search, and is poised to overtake online display advertising as the No. 1 source of digital media planning and buying, according to the latest edition of a quarterly survey of U.S. advertising agencies. The survey, conducted by Strata, the agency media […]
US Smart Phone Gamers, Video Viewers & Music Fans [CHART]Rate this post via emarketer.com The smartphone class is not defined by age, gender, income or race. Instead it is defined by its members’ shared behaviors. Understanding the common behavioral traits that unite the class makes members easy to recognize and underscores the influence this class […]
Daily Smart Phone App Use, Q1 2011 – Q1 2012 [CHART]Rate this post via marketingcharts.com Smartphone owners are spending more time with their applications on a daily basis, and social networking apps are the chief beneficiaries, says Flurry in an April 2012 report. Daily smartphone app consumption rose from an average of 68 minutes in […]
Tablet Use Frequency By Activity [CHART]Rate this post via emarketer.com Tablets are also likely contributors to online movie growth. According to comScore, almost half of US tablet owners viewed full-length movies or on-demand video or TV episodes on the tablet on at least a monthly basis. Read the rest at eMarketer.