Gamers

e-Strategy Trends’ continually updated collection of trends, statistics and demographics of gamers for media, marketing, public relations, advertising and strategic communications professionals.

Mobile Gamers By Generation [CHART]

via marketingcharts.com The average age of a US or UK mobile device owner who has played a game on the device in the past month (”mobile gamer”) is 39.5, while among those only playing games on a tablet, the average age is 44.7, per findings [pdf] from a PopCap Games report released in June 2012.…

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American Social Gamers, 2010-2014 [CHART]

via emarketer.com Social gamers saw rapid growth in 2010 and 2011, at 27% and 31%, respectively. eMarketer expects the number of social gamers in the US to increase by 10% this year. Growth in 2013 and 2014 will continue on a slow but steady climb, as social gaming inches towards maturity. The rate of increase…

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US Smart Phone Gamers, Video Viewers & Music Fans [CHART]

via emarketer.com The smartphone class is not defined by age, gender, income or race. Instead it is defined by its members’ shared behaviors. Understanding the common behavioral traits that unite the class makes members easy to recognize and underscores the influence this class of consumers is having on how Americans communicate, consume media and shop.…

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