The gaming audience continues to expand. In fact, two-thirds (66%) of Americans ages 13 and older self-identify as gamers, up from 58% in 2013, according to a Nielsen study. Gamers are spending an average of 11% of their leisure time with video games this year, a figure that has remained largely consistently over the past few years.
Jun Group’s survey found that a slightly higher percentage of females named games as their favorite type of mobile app than did males.
Kids’ media consumption goes up during the summer, particularly when it comes to movies and TV.
PCs were the most popular game-playing devices, used in 62% of gamer households.
Four out of five US households owned a device used for video gaming, and there was an average of two gamers in each game-playing household.
This infographic by Creatage illustrates the online behavior of women.
Video gamers were most interested in a Netflix-style service for digital downloading.
About half of US video gamers who owned an internet-connected console like PlayStation or Xbox had paid for a game via digital download in the past year.
This year, 106.5 million people, or 72.4% of tablet users, will play games via tablet regularly.
Sports app fans use these apps more than twice as much as the average app user.