![What US Teens Buy, October 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/12/PiperJaffray-US-Teens-Wallet-Share-by-Category-Oct2014-150x150.png)
What US teens buy: Half of teen spending is concentrated in 3 categories.
US Millennial Teens’ Spending By Category, October 2014 [CHART]
![US Millennial Teens’ Spending By Category, October 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/11/PiperJaffray-US-Teens-Wallet-Share-by-Category-Oct2014-150x150.png)
Half of teen spending is concentrated in 3 categories.
Products Most Likely To Be Shared On Social Media, October 2014 [CHART]
![Products Most Likely To Be Shared On Social Media, October 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/11/Yesmail-Consumers-Product-Offer-Types-Sharing-on-Social-Oct2014-150x150.png)
Social media users are more likely to respond to product offers shared by friends and family in their networks than to offers included in sponsored posts and social display ads.
Products Researched Online Before In-Store Purchase By Generation, December 2013 [TABLE]
![Products Researched Online Before In-Store Purchase By Generation, December 2013 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2014/08/168493-150x150.gif)
Many boomers have introduced a digital element into their shopping process, though less so than younger consumers.
Products United Kingdom Residents Have Never Purchased Online, January 2014 [CHART]
![Products United Kingdom Residents Have Never Purchased Online, January 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/06/172527-150x150.gif)
Health and beauty products are among the least popular items for online purchasing.
Online’s Influence Over In-Store Sales By Store Type, April 2014 [TABLE]
![Online’s Influence Over In-Store Sales By Store Type, April 2014 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2014/05/Deloitte-Digital-Influence-In-Store-Sales-Apr2014-150x150.png)
Deloitte estimates that digital currently influences 36% of in-store sales, a figure it forecasts will likely rise to 50% by year-end.
US Teen Spending By Category, April 2014 [CHART]
![US Teen Spending By Category, April 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/05/172167-150x150.gif)
Piper Jaffray found that food grabbed the most dollars from this young demographic, beating out clothing for the first time in the history of the survey.
US Retail eCommerce Sales Growth By Product Category, 2012-2018 [TABLE]
![US Retail eCommerce Sales Growth By Product Category, 2012-2018 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2014/04/171463-150x150.gif)
Online spending on media such as books, music and video will continue to increase at the fastest rate.
US Retail eCommerce Sales By Product Category, 2012-2018 [TABLE]
![US Retail eCommerce Sales By Product Category, 2012-2018 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2014/04/171460-150x150.gif)
Total US retail sales are expected to hit $4.732 trillion this year, with eCommerce sales reaching a greater-than-ever share of the total.
Most Frequently Used Omnichannel Research Sources By Category, March 2014 [TABLE]
![Most Frequently Used Omnichannel Research Sources By Category, March 2014 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2014/03/parago-Most-Frequently-Used-Research-Sources-by-Retail-Category-Mar2014-150x150.png)
Study also finds that the path-to-purchase has shortened to a little more than 2 days, even for higher-ticket items.