What US teens buy: Half of teen spending is concentrated in 3 categories.
Half of teen spending is concentrated in 3 categories.
Social media users are more likely to respond to product offers shared by friends and family in their networks than to offers included in sponsored posts and social display ads.
Many boomers have introduced a digital element into their shopping process, though less so than younger consumers.
Health and beauty products are among the least popular items for online purchasing.
Deloitte estimates that digital currently influences 36% of in-store sales, a figure it forecasts will likely rise to 50% by year-end.
Piper Jaffray found that food grabbed the most dollars from this young demographic, beating out clothing for the first time in the history of the survey.
Online spending on media such as books, music and video will continue to increase at the fastest rate.
Total US retail sales are expected to hit $4.732 trillion this year, with eCommerce sales reaching a greater-than-ever share of the total.
Study also finds that the path-to-purchase has shortened to a little more than 2 days, even for higher-ticket items.