Food is one of the most underpenetrated digital sales categories in the US: eMarketer expects only 2.8% of food and beverage sales will occur online this year.
Despite persistent gloom and doom surrounding the retail industry, the first half of the year has been positive for most product categories. According to the newly released monthly retail sales report from the US Census Bureau, for H1 2018, retail sales (excluding auto parts and gasoline) totaled $2.06 billion, up 4.9% year over year.
What US teens buy: Half of teen spending is concentrated in 3 categories.
Half of teen spending is concentrated in 3 categories.
Social media users are more likely to respond to product offers shared by friends and family in their networks than to offers included in sponsored posts and social display ads.
Many boomers have introduced a digital element into their shopping process, though less so than younger consumers.
Health and beauty products are among the least popular items for online purchasing.
Deloitte estimates that digital currently influences 36% of in-store sales, a figure it forecasts will likely rise to 50% by year-end.
Piper Jaffray found that food grabbed the most dollars from this young demographic, beating out clothing for the first time in the history of the survey.
Online spending on media such as books, music and video will continue to increase at the fastest rate.