Events are one way for B2B marketers to engage and advance their relationships with customers.
This infographic highlights the 2015 Nonprofit Communications Trend Report, based on an online survey of 1,535 nonprofits in the U.S. and Canada.
While fundraising ranked as the No. 1 content marketing goal among nonprofits in August 2013, cited by 79%, it fell far down the list this year.
9 in 10 American adults claim to have participated in some type of giving in the past 2-3 years, with the likelihood of having done so increasing with age.
Charities and nonprofits were using social media to generate awareness—and this was far more important than using the channel to drive donations.
Pew Internet & American Life project presentation that takes a look at museum marketing and how arts organizations are using online communications.
Fifty-six percent of the social-media-using arts organizations say it has a major impact on boosting their organization’s public profile.
Facebook is the most common social media site used, with 99% of arts organizations saying that they have a profile on this site.
The most common activities relate to posting and sharing content: 94% of these arts organizations use their website to post photos, 81% are posting or streaming video.