While the majority of posts—64.4%—were written in English, a significant portion of influencers communicated in French (16.2% of mentions) and Spanish (11.3%).
Only 37.5% of French citizens ages 11 and older had made a digital purchase in the month before polling, equating to 20.4 million people across the country.
Nearly seven in 10 French web users ages 15 and older said they had carried out at least one banking activity on a computer at home in the month before Q4 2013 polling.
An overwhelming majority—four in five respondents—never viewed VOD (that is, movies or series rented and watched on a TV, computer, tablet or smartphone).
France should experience steady growth in 2012, rising 12.3% to $33.33 billion in total B2C ecommerce sales, including travel, for the year.
French viewers increased the share of time spent watching video via TV channel websites, up to 33% in March 2012, from 25% in January.
French Mobile Social Use, 2010-2014 [TABLE]Rate this post via emarketer.com eMarketer expects social networks to attract 21.9 million users in France in 2012, increasing to 23.6 million in 2013. While the total number of social network users in the country is impressive, the number of social network users accessing via mobile phones is even more […]