One-third of companies who use freemium offers generate a majority of their new business from the model.
via emarketer.com Entertainment-focused content such as movies, music and magazines were purchased by the greatest number of US digital media professionals. In fact, 47% of respondents paid for movies, 36% for digital magazine access and 35% for music. In contrast, just 13% paid for news and newspapers, a likely byproduct of widespread access to free […]
via marketingvox.com A new study conducted by iYogi Insights, the research division of the on-demand remote tech support services provider, reveals that 42% of consumers subscribe to new products and services after experiencing them for free. Based on a survey of more than 2,000 iYogi customers, the research reveals that a Freemium offering is an […]