Global YouTube Video Views Infographic: Less than 25% of video views worldwide are watched on YouTube.
For app advertisers, the cost per install (CPI) is significantly higher on iOS than Android devices.
Fewer than 4 in 10 decision-makers from large enterprises who influence creative software purchases feel that their company compares well with firms recognized for their creativity.
2/3rds of respondents – who are aged 18-65 and hail from 12 markets – claimed to check their smartphone for new messages or activity at least every hour.
US smartphone users are actually laggards in the morning, and relatively casual about checking their phones at night, compared with smartphone users in several other developed internet markets.
Penetration in the East Asian country reached nearly 96%.
70% of US adults who used smartphones, tablets or both had encountered mobile ads in the past month.
Three-quarters of internet users across 50 markets around the world report watching traditional TV on a daily basis, compared to one-quarter who report watching video on a digital device with that frequency.
Across 15 countries tracked, consumers in 13 markets reported spending more time shopping offline than online.
On a country-by-country basis, the US is by far the leader in total media ad spending.