LinkedIn remains the most broadly used social network among the Fortune 500, with 93% of the companies analyzed maintaining an account.
While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.
Social media use is almost ubiquitous among the Fortune 500 and newer platforms are seeing fast-rising adoption rates.
87% of 2014 high school graduates in the US used Facebook, and 61% of them checked their newsfeeds at least once per day.
98% of charities and nonprofits are using at least one form of social media.
Social media use is almost ubiquitous among top charities and non-profits, with 98% using at least one platform.
Virtually all – 95% – of the 2013 Inc. 500 companies are using at least one major social media tool.
B2C and B2B marketers are using various social networks to different degrees to share content on Twitter.
Facebook is the only mobile social application that a majority of SMBs have either used or plan to adopt this year.
A slight majority (52%) of marketers have used Sponsored Tweets, up from 47.3% last year and 39.4% in 2011.