Facebook is the clear choice for social care, per the survey, and is also the social channel from which a plurality of respondents expect the quickest response.
Millennials are more likely to trust user-generated content (UGC) than other types of media, also tending to find UGC more memorable.
This year, 69% of marketers plan to increase their YouTube marketing efforts in the near future, while another 17% plan to maintain current levels, and just 13% don’t have any plans to utilize the platform.
Facebook was the social network most likely to influence purchases among US internet users surveyed by Technorati in December 2012.
Roughly half (48.9%) of marketers used YouTube, and 20.6% were on Pinterest, compared to the 82.7% on Twitter and 87.7% on Facebook.
Images, videos and infographics were used by 38.2%, 35.9% and 25.7% of respondents, respectively, and additional data suggested these visual assets were of greatest importance to content marketing programs.
A Q1 2012 survey of US financial professionals found that almost nine in 10 had an account on at least one social media service.