Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.
Amazon enjoys the best public perception for the second consecutive year.
Amazon edges Microsoft as the most influential brand on social media by Klout’s scale.
Nike holds on to the top spot this year in Moosylvania’s survey, beating out Apple and Samsung.
Amazon topped the buzz rankings for the first half of this year, continuing its success from last year, when it also led the word-of-mouth rankings.
Jeep’s leading score of 98% (for the second consecutive year) means that it almost fully meets consumers’ emotional ideal for patriotism in the auto category.
This inforgaphic by AEIR Limited illustrates Google Suggest results for Brand Is… searches for major brands.
Consumers have never had higher emotional expectations from brands – but that brands’ ability to meet those expectations hasn’t grown as quickly.
Close behind Amazon’s leading Buzz score of 30.6 were Ford (29.6) and Subway (29.4).
Close behind Ford’s leading Buzz score of 31 were Amazon (29.9) and Subway (29.8).