Americans aged 18-20 are avid runners and swimmers like their older Millennial counterparts. In fact, these activities are enjoyed by almost half (46%) of Gen V respondents.
The Super Bowl is almost here, and NBC has reportedly sold out of ad space at a record $4.5 million per 30 seconds.
54% of fans accessed NFL content on their mobile devices.
71% of US football fans ages 18 to 74 engaged with their mobile devices on game days.
Sports app fans use these apps more than twice as much as the average app user.
Time spent with sports apps worldwide more than tripled between August 2013 and August 2014, with growth of 210%.
US adults will spend an average $68.27 on Super Bowl-related items.
The Super Bowl audience has numbered more than 50 million TV homes over each of the past 4 big games.
As in 2011 and 2012, this year’s top TV programs were almost exclusively the realm of NFL telecasts.
Forbes broke down the social media universe of the 50 most valuable professional sports teams in the world.