Finance, family and food domains were the most susceptible to bots, with respective traffic rates coming in at 22%, 18% and 16%.
Some 84% of global online consumers aged 16 and older report sharing content online.
Auto dealerships out-indexed every other vertical in the survey as a place where shoppers would want to use their devices in-store.
What US teens buy: Half of teen spending is concentrated in 3 categories.
Half of teen spending is concentrated in 3 categories.
Social media users are more likely to respond to product offers shared by friends and family in their networks than to offers included in sponsored posts and social display ads.
45% of affluents planned to do their holiday shopping online, while 35% said they’d do so in-store.
This infographic from Viralheat examines more than 150,000 tweets and updates about “Thanksgiving dinner” and illustrates the social media discussion about the holiday.
African-Americans are 38% more likely to make a purchase when the ads have African-Americans included in them.
This infographic from Microsoft looks at social conversations people are having about pumpkin-flavored stuff.