Food Marketing

e-Strategy Trends’ continually updated collection of food marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Consumer Trust By Industry [TABLE]

Table: Consumer Trust By Industry

Consumers are more likely to trust banks—and even insurance firms—than marketing or advertising companies. That’s according to a September 2017 PwC survey, which found that just 6% of US internet users said they trusted media and entertainment companies.

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Grocery Store Omnichannel Services [TABLE]

Chart: Grocery Store Omnichannel Services

Keeping up with technology isn’t the most pressing concern among grocers (that would be labor issues or competitive threats), but it’s definitely on their minds. In fact, it was the third most cited concern in the annual Progressive Grocer survey, up from ninth place last year.

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Voice Assistant Use By Daypart [TABLE]

Table: Voice Assistant Use By Daypart

After a surge this past holiday season – when 4% of U.S. adults reported they acquired their first smart speaker device — ownership is up 128% since January 2017, to now one in six Americans (16%) having a smart speaker.

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Word-Of-Mouth Drives Consumer Sales [CHART]

Chart: Word-Of-Mouth Drives Consumer Sales

Word-of-mouth has time and again been shown in research to be the top influencer of consumer’s purchase decisions. Now, a new study from Engagement Labs quantifies the extent to which word-of-mouth drives sales, finding that an estimated 19% of consumers sales are the result of online and offline conversations.

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