This Adweek inforgraphic show that when the temperature spikes, so do Google searches for grilling and margarita recipes.
The desire to receive discounts and special offers was the top reason for “liking” a brand, cited by 41% of US users.
Entertainment-related companies are the most popular to follow on social networks.
Food related content was the most popular content that consumers interacted with on Pinterest – 57% of consumers interacted with food related content.
Bluefin examined a pre-campaign period–when Mike’s Hard Lemonade spots weren’t running–and then an in-flight period when the campaign was in full swing.
Women in Europe account for the majority of time spent on multiple retail site categories, per comScore figures released in July.
This infographic by Easy Finance compiles numbers about Americans’ Fourth of July celebrations, especially their economic impact.
Fully 49% of electronic and appliance shoppers use smartphones in-store, and 8.3% of sales in those stores are influenced by smartphones,according to new research from Deloitte.
2011 Video Ad Completion Rates, By Industry [CHART]Rate this post via marketingcharts.com Consumer goods manufacturers had the most success among various verticals in getting their video ads viewed in 2011, finds a PointRoll study [pdf] released in May 2012. Consumer goods ads were fully completed 48% of the time, and at least halfway completed 64% […]
Global Social Vide Ad Views By Industry [CHART]Rate this post via emarketer.com The automotive industry, a big spender on offline commercials (including those Super Bowl ads), saw the most social video views during the first part of this year, followed by those video ads related to community and activism at a fairly distant second. Read […]