Food Marketing

e-Strategy Trends’ continually updated collection of food marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.

2011 Video Ad Completion Rates, By Industry [CHART]

via marketingcharts.com Consumer goods manufacturers had the most success among various verticals in getting their video ads viewed in 2011, finds a PointRoll study [pdf] released in May 2012. Consumer goods ads were fully completed 48% of the time, and at least halfway completed 64% of the time. While their 100% completion rate was only…

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