Women in Europe account for the majority of time spent on multiple retail site categories, per comScore figures released in July.
This infographic by Easy Finance compiles numbers about Americans’ Fourth of July celebrations, especially their economic impact.
Fully 49% of electronic and appliance shoppers use smartphones in-store, and 8.3% of sales in those stores are influenced by smartphones,according to new research from Deloitte.
2011 Video Ad Completion Rates, By Industry [CHART]Rate this post via marketingcharts.com Consumer goods manufacturers had the most success among various verticals in getting their video ads viewed in 2011, finds a PointRoll study [pdf] released in May 2012. Consumer goods ads were fully completed 48% of the time, and at least halfway completed 64% […]
Global Social Vide Ad Views By Industry [CHART]Rate this post via emarketer.com The automotive industry, a big spender on offline commercials (including those Super Bowl ads), saw the most social video views during the first part of this year, followed by those video ads related to community and activism at a fairly distant second. Read […]
Top Brands’ Google+ Fan Engagement By Industry [CHART]Rate this post via emarketer.com Simply Measured also tracks which industries are performing well on Google+ and as of May 2012, nearly 2.7 million people had put an automotive brand in their Circles, pushing automotive ahead of electronics as the most popular industry. In February, electronics and beverages […]
Likely Mobile Locations For Tablet Owners [CHART]Rate this post via marketingcharts.com While recent research shows that tablet owners do much of their online shopping at home, new data from the Media Behavior Institute reveals that tablet owners are more likely to find themselves in a range of out-of-home locations than the typical US adult. Capturing […]
Restaurant Marketing Channels [CHART]Rate this post via marketingcharts.com The vast majority (94%) of restaurant operators who have placed ads on TV say that the ads are either very of somewhat effective in increasing overall revenue for their restaurant, finds the National Restaurant Association (NRA) in a May 2012 survey sponsored by LivingSocial. Among operators who […]
Frequency Of Online Grocery Shopping [CHART]Rate this post via emarketer.com While many consumers are doing pre-purchase research ahead of going to the grocery store, a much smaller percentage are actually buying groceries online. April 2011 data from AlixPartners found that just 2% of total grocery spending was attributed to the online channel. But while the […]
How People Spend Time Away From Home & Work [CHART]Rate this post via marketingcharts.com Time spent at retail locations such as a grocery store, other store, or mall, accounts for 13% of US adults’ time away from home and the workplace, finds the Outdoor Advertising Assocation of America in a May 2012 report. Using 1,000 […]