Food and beverage is one of the few purchase categories that requires daily decision-making, and purveyors of consumer packaged goods (CPG) have long been there to provide answers.
Nearly half of respondents agreed that broadcast was best used for acquisition, while about the same number said circulars were good for increasing traffic and sales.
Three-quarters of grocery retail executives surveyed in the US in March said they would use print media this year for marketing purposes, but just 17% expected to be doing so five years from now.
19% of US internet users watched clothing & accessories videos online at the end of last year, a number will grow as more retailers invest in online video.
49% of more than 28,000 consumers in 56 countries around the world surveyed in Q1 2012 said they had bought a grocery product online in the previous month.
What types of sites get the most links from Pinterest?
Mobile consumers viewed an average of 3.8 pages per site visited.
Among smart phone owners, local directory apps are most popular for Restaurant and Automotive users (53 percent and 34 percent, respectively) while brand websites are most popular for Travel users (47 percent).
The most common purchase made as a result of a recommendation on a mom blog was that of a book, at 63%.
65% of daily deal subscribers had used a social network to recommend a deal related to a restaurant, making that the most-shared deal category.