Food Marketing
e-Strategy Trends’ continually updated collection of food marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Smartphone App User Demographics [TABLE]
Mobile and social usage are major elements of Gen X’s digital activity, so it’s no surprise that those also figure into their shopping. But while such usage is a default behavior for millennials, Gen X is selective in using mobile and (especially) social as shopping tools.
Read MoreVideo Captions Expectations By Industry [CHART]
Advertisers are increasing their video budgets this year, but are they missing out on one key element that could make a difference to audience engagement? A survey from Verizon Media has found that 7 in 10 (69%) US consumers watch videos without sound in public spaces, making captioning not only important but expected by viewers.
Read MoreTop Shopping Categories [INFOGRAPHIC]
This infographic from signs.com illustrates which retail shopping categories are most popular online versus in brick and mortar stores.
Read MoreShopping Online vs In-Store [INFOGRAPHIC]
This infographic from signs.com illustrates what people buy online, in-store, and both by 15 different categories.
Read MoreFood Delivery App Users, 2018-2023 [CHART]
Food delivery apps are rapidly growing in popularity, according to eMarketer’s latest forecast on mobile app usage. This year, these apps will be used by 38.0 million people in the US, up 21.0% over 2018. By 2021, more than 20% of US smartphone users will use a food delivery app.
Read More30 Instagram Stories Case Studies [INFOGRAPHIC]
This infographic from 99Firms illustrates thirty case studies of brands such as Mercedes-Benz, Lego, and E! News using Instagraph Stories.
Read MoreConsumer Spending By Generation [TABLE]
Gen Xers had the highest average income before taxes last year, of roughly $95k, according to the latest annual Consumer Expenditure Survey from the Bureau of Labor Statistics, and they averaged the most spending, too.
Read MoreGrocery App Users, 2017-2022 [CHART]
Grocery apps are some of the fastest-growing apps in the US. This year, 18.0 million US adults will use a grocery app at least once a month, up 49.6% over last year.
Read MoreStorytelling In Marketing [INFOGRAPHIC]
This infographic from Salesforce illustrates why and how storytelling is a crucial element of your marketing efforts.
Read MoreWhat Grocery Shoppers Buy Online [CHART]
When asked by Field Agent which categories were easiest to shop for online/in-app, 49% cited center store groceries. Only 5% said meat was easiest to shop for digitally.
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