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Consumer Trust By Industry [TABLE]

Consumers are more likely to trust banks—and even insurance firms—than marketing or advertising companies. That’s according to a September 2017 PwC survey, which found that just 6% of US internet users said they trusted media and entertainment companies.

Grocery Store Omnichannel Services [TABLE]

Keeping up with technology isn’t the most pressing concern among grocers (that would be labor issues or competitive threats), but it’s definitely on their minds. In fact, it was the third most cited concern in the annual Progressive Grocer survey, up from ninth place last year.

Voice Assistant Use By Daypart [TABLE]

After a surge this past holiday season – when 4% of U.S. adults reported they acquired their first smart speaker device — ownership is up 128% since January 2017, to now one in six Americans (16%) having a smart speaker.

Word-Of-Mouth Drives Consumer Sales [CHART]

Word-of-mouth has time and again been shown in research to be the top influencer of consumer’s purchase decisions. Now, a new study from Engagement Labs quantifies the extent to which word-of-mouth drives sales, finding that an estimated 19% of consumers sales are the result of online and offline conversations.

Brands Working With Instagram Influencers By Industry [CHART]

According to L2’s recent Influencers briefing, 70% of brands use influencers to boost reach and enhance content.

Online Reviews & Ratings [INFOGRAPHIC]

This infographic from Websitebuilder.org illustrates the facts and importance of online consumer reviews and ratings to a wide variety of businesses.

What Viewers Associate With Super Bowl Ads [CHART]

These days, 65 percent of Americans associate Super Bowl commercials with alcoholic beverages.

Email Reading, Glancing & Scanning By Industry [CHART]

A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.