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Voice Assistant Use By Daypart [TABLE]

After a surge this past holiday season – when 4% of U.S. adults reported they acquired their first smart speaker device — ownership is up 128% since January 2017, to now one in six Americans (16%) having a smart speaker.

Word-Of-Mouth Drives Consumer Sales [CHART]

Word-of-mouth has time and again been shown in research to be the top influencer of consumer’s purchase decisions. Now, a new study from Engagement Labs quantifies the extent to which word-of-mouth drives sales, finding that an estimated 19% of consumers sales are the result of online and offline conversations.

Brands Working With Instagram Influencers By Industry [CHART]

According to L2’s recent Influencers briefing, 70% of brands use influencers to boost reach and enhance content.

Online Reviews & Ratings [INFOGRAPHIC]

This infographic from Websitebuilder.org illustrates the facts and importance of online consumer reviews and ratings to a wide variety of businesses.

What Viewers Associate With Super Bowl Ads [CHART]

These days, 65 percent of Americans associate Super Bowl commercials with alcoholic beverages.

Email Reading, Glancing & Scanning By Industry [CHART]

A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.

Global Email Deliverability Rates By Industry, October 2015 [CHART]

Some 21% of permission emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015.