US adults with household income of at least $75,000 are more likely to have seen or heard a range of advertising forms than the average American adult.
A new crop of digital marketing companies are searching, scanning, storing and repurposing consumers’ images to draw insights for big-brand advertisers.
Experian Marketing Services has released a report segmenting US smartphone owners into 7 groups.
Among American respondents, a leading 68% reported visiting a search engine site at least once a week, with social networking sites (59%) and portal sites (for checking email, such as Gmail) next (50%).
B2B marketers now use an average of six social media platforms to distribute content, versus five last year.
This infographic from LinkedIn illustrate’s B2B content marketing efforts.
Facebook was the most popular platform this year, used by 89% of B2C marketers.
Vine is the year’s fastest-growing mobile application to-date, with its global audience increasing by an estimated 403% from Q1 through Q3 2013.
22% of respondents to TripAdvisor’s survey said they found Google+ to be the most useful social network for travel planning.
40% of respondents that had used social media sites to research and plan their last trip looked to Google+, making it the second most popular social network after Facebook for travel research.