Mobile application usage – defined as a user opening an app and recording a session – increased by 76% year-over-year.
Some 84% of global online consumers aged 16 and older report sharing content online.
While 19% of respondents overall planned to buy wearable fitness monitors, this jumped to 31% among 18- to 34-year-olds.
Business and Finance content sees above-average sharing on desktops (+24%).
Around three in 10 US mother smartphone users said they tracked their own fitness, their weight and their child’s development on their smartphones.
Millennials (18-34) are far more likely than the general population to share content on social networks and to click on shared content.
As more aging boomers focus on staying active and preserving their physical appearance and weight, they are fueling the markets for exercise as well as vitamins, dietary supplements, fortified foods and anti-aging products.
The overall amount of time spent with mobile applications grew by 21% between August 2013 and last month.
Mobile apps grab over half of US internet users’ time spent with digital media, and app retention and engagement are up.
81% of US internet users said they would use a wearable health or fitness device.