Wearable device awareness is high, but ownership—and purchase intent—remain low.
Most Popular Smart Watch Apps By Gender: Women liked social networking apps the best while men liked sports and gaming apps best.
Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014.
eCommerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14%.
25.0% of US internet users brought health data from a personal health monitoring device when going to a physician visit.
Among the 67.7% of US smartphone owners who didn’t own a wearable, smart wristbands such as Fitbit and Jawbone were of the most interest, cited by 39.4%.
31% identified themselves as Self-Trackers—those who monitor health via apps, smart watches, wearable fitness trackers and/or websites.
Overall app usage—which involves a user launching and actually using an app—grew by 76% year over year in 2014 .
35% of US internet users own at least one smart device other than a smartphone.
Facebook accounted for 81% of content shared to social networks.