Marketers spent an average of $567 advertising to each person in the US last year, according to Strategy Analytics’ calculations.
China and the UK, have much higher proportions of online-to-total retail sales than the US, and ecommerce trends in each market are unique.
Few digital shoppers in developed countries feel that social media will play an increased role in their shopping journeys over the next 3 years.
On a country-by-country basis, the US is by far the leader in total media ad spending.
Some 92% of the US online population consumes some type of news on a monthly basis.
No more than one in 10 Nordics had either terminated or cut back their cable or satellite TV package in the past year in favor of online services.
Digital ad spending in Germany rose by over 9% in 2013 and will grow by a further 9.0% this year.
Western Europe—the region with the second-largest number of smartphone users, with 196.6 million in 2014, eMarketer estimates—saw three Nordic countries reach 50% penetration last year.
Smart phone users in the US ranked far behind their counterparts in most mature countries with respect to use of mobile messaging services.
Spending on display ads continued to gain momentum, logging higher growth than any other format, at 14.9%, and a total value of $12.27 billion.