Financial Services Marketing
e-Strategy Trends’ continually updated collection of financial services marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
The Internet Of Things Landscape [INFOGRAPHIC]
Forecasters predict up to 20 billion IoT devices within a few years. This Internet of Things Landscape infographic makes sense of it all.
Read MoreCredibility Of Company Spokespeople By Type [CHART]
Trust in the institutions of government, business, media and NGOs has increased across the globe.
Read MoreAmericans’ Positive Attitudes Toward Select Institutions [CHART]
In some cases, there are marked variations in the views that American generations have of key institutions in the US.
Read MoreInternet Of Things Spending By Industry [TABLE]
The travel and hospitality industry leads spending on the Internet of Things technology.
Read MoreGlobal Email Deliverability Rates By Industry, October 2015 [CHART]
Some 21% of permission emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015.
Read MoreAwareness Of Internet Of Things By IoT Decision-Makers, August 2015 [CHART]
The internet of things (IoT) continues to grow, connecting more devices to each other to help run more of everyday life, but there’s still a massive awareness gap.
Read MoreHalf-Life Of Media/Entertainment, Finance & Shopping Apps, September 2015 [CHART]
Media and entertainment applications have a slower attrition rate than financial and shopping apps.
Read MoreThe Internet Of Things [INFOGRAPHIC]
This infographic from BI Intelligence illustrates the state of the industry based on the publication’s most recent report.
Read MoreFacebook Advertising Benchmarks, Q1 2015 [CHART]
Facebook advertising CPMs were highest for the telecommunications industry and lowest for the gaming vertical in Q1 2015.
Read MoreAmericans’ Attitudes Toward Financial Responsibility, June 2015 [CHART]
Three-quarters of American Millennials feel that they are financially responsible and generally do not spend beyond their means.
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