The desire to receive discounts and special offers was the top reason for “liking” a brand, cited by 41% of US users.
Entertainment-related companies are the most popular to follow on social networks.
Travel & leisure registered a particularly high unsubscribe rate, which rose to 6.77% in the bottom quartile. Computer software was again a top performer, though nonprofits recorded the lowest average.
The average CTR across the regions was 5.2%, though Canada achieved just 3.8% compared with 5.4% in the US and 5.1% in EMEA.
Consumers were more receptive to email messages issued by the computer software industry, with the top performers in that industry achieving open rates of 55.0%.
While aggregate spending will increase over the forecast period, spending in the entertainment sector will actually decline this year.
Restaurants led all categories in local online searches in Q1 2012 on the YP Local Ad Network, per a July 2012 report from YP.
Apparel retailers in North America had the highest—and a near-perfect—delivery rate.