Posts Tagged ‘Financial Services Marketing’
Mobile Device Use For New Year's Resolutions By Gender, December 2013 [CHART]
The resolutions people were most likely to seek aid for on smart phones were everyday challenges: being on time, keeping in touch, budgeting, reading more and counting calories.
Read MoreTop 2012 TV Brand Advertisers By Category [TABLE]
2012 television brand advertising was marked by creative strategies that stressed innovation while embracing cause and humor.
Read MoreAverage Website Conversion Rates By Industry [CHART]
Average conversion rates broken down by industry.
Read MoreTop Local Search Categories, Q4 2011 – Q3 2012 [TABLE]
Restaurants continue to be the leading local search category on the YP Local Ad Network.
Read MoreHow People Prefer To Get Information, December 2012 [CHART]
Across 18 different categories, postal mail is preferred in 15.
Read MoreUS Search Advertising Click-Through Rates By Industry, Q3 2011- Q3 2012 [CHART]
US overall paid search clickthrough rates for travel and leisure dropped considerably year-over-year from Q3 2011, falling 34%, from 7.94% down to 5.28%.
Read MoreDemographics Of Users Of Mobile Banking Services [TABLE]
Online banking is especially prevalent among those ages 18-29, those with higher levels of education, and the African-Americans and Hispanics who own cell phones.
Read MoreGoogle Ad Conversion Rates By Industry, Q3 2012 [CHART]
Of the 10 industries that spent the most on Google ads in Q3 2012, the Internet and Telecommunications industry achieved the best overall results.
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