Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month.
The majority of email subscribers tend to be inactive.
A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.
Some 55% of parents with children under the age of 18 feel confident that they’re ready to meet the future cost of college.
These days, 65 percent of Americans associate Super Bowl commercials with alcoholic beverages.
The restaurant and computer industries enjoy the best net perception among US adults.
AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers.
A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.
Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.