Posts Tagged ‘FBX’
Facebook Exchange CTRs vs Facebook Custom Audiences CTRs, January-December 2014 [CHART]
In December 2014, the average CTR for US retargeted display ads run on WCA was 1.25%, vs. just 0.12% for FBX.
Read MoreRetargeting Tactics Used By Media Buyers, February 2013 [CHART]
Site and search retargeting were tactics already in use by nearly all media buyers surveyed, whereas a significantly smaller 40% had started using FBX.
Read MoreChanges In Retargeting Budgets By Tactic, February 2013 [CHART]
The greatest percentage of media buyers (60%) expected to up their FBX investment.
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