This year, 27.0 million US adults will use the sharing economy at least once.
US mother Facebookers studied checked the social network 7.4 times a day on average, vs. 5.9 times for total users.
Digital circulars have more of an influence on parents’ in-store food and beverage product decisions than a variety of other advertising types.
45% of US mother social networkers with children younger than 18 in the household followed brands on social sites.
Among millennials, rates of smart phone and PC usage of social networks were identical.
One-quarter of US moms saying they used daily deal sites, vs. 14% of adults in general.
42% of Hispanic men and 55% of Hispanic fathers are the top decision maker for their household’s purchases.
A word cloud that illustrates the words sons and daughters use when talking to their fathers.
A word cloud that illustrates the words sons and daughters use when talking to their mothers.
Mothers frequently say be careful or be safe to their boys (but not as often to their girls), with a few don’t forget’s and you need to’s sprinkled in for good measure.