YouTube is the most popular channel among all generations for product review videos.
Instagram adoption among brands is nearly ubiquitous across industries. Snapchat, on the other hand, is a different story.
There will be 47.1 million US Pinterest users of all ages this year, representing 26.1% of social networkers.
This infographic by Creatage illustrates the online behavior of women.
Younger women are far more likely than older Millennials to be loyal to only a few fashion brands.
Finance, family and food domains were the most susceptible to bots, with respective traffic rates coming in at 22%, 18% and 16%.
Some 84% of global online consumers aged 16 and older report sharing content online.
45% of affluents planned to do their holiday shopping online, while 35% said they’d do so in-store.
African-Americans are 38% more likely to make a purchase when the ads have African-Americans included in them.
Clothing is one of teens’ top spending categories.