Snapchat has become a must for many brands—especially those aiming to reach young consumers, who are the bulk of Snapchat’s audience. New research found that Snapchat adoption among brands increased throughout 2016, but many of these branded accounts were quickly abandoned.
Research has shown that consumers are interested in the possibilities offered by virtual reality (VR) applications to allow them to demo products before purchase, something which Amazon has tackled in its recently-announced Prime Wardrobe service.
YouTube is the most popular channel among all generations for product review videos.
Instagram adoption among brands is nearly ubiquitous across industries. Snapchat, on the other hand, is a different story.
There will be 47.1 million US Pinterest users of all ages this year, representing 26.1% of social networkers.
This infographic by Creatage illustrates the online behavior of women.
Younger women are far more likely than older Millennials to be loyal to only a few fashion brands.
Finance, family and food domains were the most susceptible to bots, with respective traffic rates coming in at 22%, 18% and 16%.
Some 84% of global online consumers aged 16 and older report sharing content online.
45% of affluents planned to do their holiday shopping online, while 35% said they’d do so in-store.