Research from Society for New Communications Research of The Conference Board (SNCR) reveals that US marketers hold publishers and media companies the most responsible for figuring out what to do about the impact of fake news on advertising.
Virtually all programmatic decision-makers are concerned about fake news in programmatic advertising, reports BrightRoll.
Fully 45% say government, politicians and elected officials have a great deal of responsibility for the spread of fake news.
Some Americans say they have contributed directly to the distribution of fake news by sharing it themselves.
Nearly one-in-three U.S. adults (32%) say they often see fake political news online, while 39% sometimes see such stories and 26% hardly ever or never do.
Though they sense these stories are spreading confusion, Americans express a fair amount of confidence in their own ability to detect fake news.
64% of U.S. adults say fabricated news stories cause a great deal of confusion about the basic facts of current issues and events.
Fox News viewers scored the lowest of over 30 popular news sources (though Fox viewers did at least score better than those saying they didn’t follow the news).