Video Tops List Of Increased Use Of Social Media Marketing Tools [CHART]Rate this post via marketingcharts.com YouTube (and/or other video sites) is the top area where marketers plan on increasing their social media efforts, finds Social Media Examiner in an April 2012 report. YouTube/video is slated for an increase in activity by 76% of respondents, […]
Consumer Facebook Page Liking Motivations [CHART]Rate this post via emarketer.com On Facebook, the desire to receive discounts and special offers was also the top reason for “liking” a brand, but it was only cited by 41% of US Facebook users, a smaller percentage of respondents than those that subscribed to email lists for the same […]
Impact Of Facebook Timeline [CHART]Rate this post via marketingvox.com A recently-released study from Simply Measured found that a study of the Facebook Fan Pages of 15 early adopters from a variety of industries realized 46% more engagement per post with Timeline. Another study, by Vitrue, found that some brands have seen as much as 190% […]
Is Facebook Punishing Content Shared Through Third-Party Tools? [CHART]Rate this post via blog.hubspot.com via blog.hubspot.com HubSpot found that content published through third-party API tools suffered 67% fewer likes than content published manually via Facebook.com. Read the rest at HubSpot.
Location-Based Services Still Lagging [CHART]Rate this post via marketingcharts.com Small businesses are turning to certain social media tools in increasing numbers, finds AT&T in March 2012 survey results. Facebook was the most popular tool among small businesses in 2011, up 7.3% year-over-year to 44% of respondents, followed by LinkedIn, which was used by 31%, up […]
Search Volume By Engine [CHART]Rate this post via businessweek.com To date, Facebook hasn’t made search a priority, and it shows. The prominent white box at the top of each page is good at helping users find other members. It’ll also spit back Facebook pages for brands and locations, recent status updates from friends, and general […]
Consumer Concerns Over Fcommerce [CHART]Rate this post via emarketer.com No matter the size of the business, consumers still express hesitation when it comes to making purchases on social networks. According to JWT Intelligence, privacy was shoppers’ main concern when asked about F-commerce in June 2011. Similar percentages of consumers questioned whether Facebook was secure enough […]
Reasons Small Businesses Like Fcommerce [CHART]Rate this post via emarketer.com According to Payvment, a social commerce platform provider, more than 100,000 sellers have Facebook stores. And according to a survey of Payvment’s own small business customer base, 37% of Facebook store operators were using the site as their sole sales channel. The same survey showed […]
Reasons People Opt-In To Email Lists & Facebook Pages [CHART]Rate this post via marketingcharts.com Although liking an offer was not a top factor given for opening emails, consumers are motivated by discounts and special offers. In fact, those with email accounts said that receiving discounts and special offers (58%) was the top reason for subscribing […]
Glamour’s September issue generated 50,814 Facebook “likes” for its advertisers by including 2-D barcodes incorporating the social network.