Social eTailing: Pinterest vs. Facebook [CHART]Rate this post via marketingcharts.com Pinterest users outdo Facebook users when it comes to the number of companies they follow and the likelihood of purchasing an item they see on their respective sites, according to a pair of studies released in May 2012. Data from a joint study between Shop.org, […]
Facebook Users Sharing Rates [CHART]Rate this post via emarketer.com “Pick your favorites,” in which users can choose a certain number of items from a list as their favorites, was the most popular type of branded content users shared, at 39%, according to an April 2012 study from Wildfire. An additional 32% shared quizzes, 29% shared […]
Facebook Likers [CHART]Rate this post via emarketer.com Only 17% said they never “liked” brands and companies on Facebook, according to the same study. A quarter of users (26%) said they did so often and 9% said regularly. Read the rest at eMarketer.
Facebook Ad Clickers [CHART]Rate this post via emarketer.com In January 2012, 44% of internet users worldwide said they never clicked on ads or sponsored listings on Facebook, according to the “Search and Social Media Survey (2011-2012)” report from search engine marketing company Greenlight. An additional 31% said they rarely clicked on advertisements. Read the rest […]
Pinfluence [CHART]Rate this post via emarketer.com Pinterest, in particular, is becoming an ever-more trusted network for female social network users looking for recommendations. According to February data from BlogHer, 81% of active female Pinterest users trusted the site for information and advice—even more so than Twitter and Facebook. Sites like Pinterest are also fostering a […]
In Facebook We Do Not Trust [CHART]Rate this post via emarketer.com Consumer unease with F-commerce may be linked to wider privacy concerns that Facebook users have with the service itself. The survey found that about six in 10 Facebook users in the US did not trust the company, or only trusted it a little, to […]
Security Concerns About fCommerce [CHART]Rate this post via emarketer.com Privacy and security concerns may be one reason sales on Facebook have not yet taken off. An Associated Press (AP) and CNBC poll of US consumers conducted in May 2012 found that 54% of respondents did not feel safe buying products or services through Facebook. Only […]
German Facebook User Demographics [CHART]Rate this post via emarketer.com Socialbakers.com, an analytics firm that reports data directly from Facebook’s API, estimated Facebook users in Germany at 23.2 million in April 2012, but this may have included duplicate accounts. The firm found that users in Germany skew slightly more female, and that most users were between […]
Facebook Advertiser Goals [CHART]Rate this post via emarketer.com there’s a discrepancy between marketer intent and user interest—according to a March 2012 poll by social media education company Social Fresh, 61% of US Facebook advertisers used ads for awareness purposes. Yet a hefty 44% expected them to generate conversions. Read the rest at eMarketer.
Facebook Ad Click Frequency [CHART]Rate this post via emarketer.com Facebook users are disinclined to spend much time with Facebook ads. According to a May 2012 poll by the Associated Press (AP) and CNBC, 83% of Facebook users in the US hardly ever or never clicked on online ads or sponsored content when using Facebook. Read […]