Facebook continues to be America’s most popular social networking platform by a substantial margin: Nearly eight-in-ten online Americans (79%) now use Facebook.
About one-third of US online shoppers say that social networking sites influence their purchasing decisions.
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
eMarketer estimated in June that 105.2 million people in the US would use Facebook Messenger at least monthly this year.
Facebook stands tall as the largest recipient of social media advertising dollars in the world—by a long shot.
It’s well known by now that Instagram is the top social platform for post engagement rates, although those rates have been on the decline.
Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.
Some 37% of US adults have heard about Facebook’s new feature allowing them to broadcast live video.
US mothers are checking Facebook more times each day than they did in prior years.
The lion’s share (97.0% ) of Facebook post reactions consist of Likes.