![Influencer Marketing Tools [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/influencer-marketing-tools-150x150.jpg)
This infographic by Izea illustrates influencer marketing tools and provides tips on how to use them.
Digital Marketing Reassessment [INFOGRAPHIC]
![Digital Marketing Reassessment [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/digital-marketing-reassessment-150x150.jpg)
This infographic recommends four steps brands should take to reassess their digital marketing during their digital spring cleaning.
Top Social Video Platforms [VIDEO]
![Top Social Video Platforms [VIDEO]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/Top-Social-Video-Platforms-150x150.png)
New research from artificial intelligence-powered video creation service Wibbitz provides some insight into which social media platforms video advertisers should be paying attention to—and it’s pretty much what you would expect.
Preferred Platforms By Social Influencers [CHART]
![Preferred Platforms By Social Influencers [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/preferred-platforms-by-social-influencers-150x150.png)
A new survey of social influencers worldwide from influencer platform Zine found that nearly 80% of respondents considered the Instagram to be their primary way of collaborating with brands.
Effectiveness Of Video Marketing Platforms [CHART]
![Effectiveness Of Video Marketing Platforms [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/effectiveness-of-video-marketing-platforms-150x150.png)
Wyzowl conducted a worldwide survey of marketers in December 2017, finding that YouTube and Facebook were considered the first- and second-most effective video platforms for marketing—in that order.
Satisfaction With Social Media Sites [CHART]
![Satisfaction With Social Media Sites [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/03/Satisfaction-With-Social-Media-Sites-150x150.png)
Social media user satisfaction remains steady this year though it is still in the lower tier of industries on this measure. The overall index for social media is unchanged at 73 on a 100-point scale, though some platforms are better rated than others.
Google vs Facebook Referral Traffic, 2017 [CHART]
![Google vs Facebook Referral Traffic, 2017 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/03/google-v-facebook-referral-traffic-150x150.png)
This Parse.ly data reflects the upward trend in referral traffic from Google (all – including AMP – Google’s Accelerated Mobile Pages format) and declining trend in referral traffic from Facebook specifically (all Facebook – including Instant Articles).
Search Engine vs Social Traffic, 2011-2017 [CHART]
![Search Engine vs Social Traffic, 2011-2017 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/03/search-engine-vs-social-traffic-2011-2017-150x150.png)
Google was the top overall traffic referrer for the year, and owned a 36.82 percent share of visits during the second half of 2017.
Website Referrals By Social Channel, 2016-2017 [CHART]
![Website Referrals By Social Channel, 2016-2017 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/02/Website-Referrals-By-Social-Channel-2016-2017-150x150.jpg)
According to a report by Shareaholic, the percentage of website traffic coming from Facebook has already declined drastically in the second half of 2017.
Snapchat-Only Users [CHART]
![Snapchat-Only Users [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/02/Snapchat-Only-Users-150x150.png)
Research has suggested that only about 1 in 10 teen Snapchat users are unique to the platform and not also using Instagram. But to what extent do Snapchat users use other social platforms on a given day?