![Satisfaction With Social Media Sites [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/03/Satisfaction-With-Social-Media-Sites-150x150.png)
Social media user satisfaction remains steady this year though it is still in the lower tier of industries on this measure. The overall index for social media is unchanged at 73 on a 100-point scale, though some platforms are better rated than others.
Google vs Facebook Referral Traffic, 2017 [CHART]
![Google vs Facebook Referral Traffic, 2017 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/03/google-v-facebook-referral-traffic-150x150.png)
This Parse.ly data reflects the upward trend in referral traffic from Google (all – including AMP – Google’s Accelerated Mobile Pages format) and declining trend in referral traffic from Facebook specifically (all Facebook – including Instant Articles).
Search Engine vs Social Traffic, 2011-2017 [CHART]
![Search Engine vs Social Traffic, 2011-2017 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/03/search-engine-vs-social-traffic-2011-2017-150x150.png)
Google was the top overall traffic referrer for the year, and owned a 36.82 percent share of visits during the second half of 2017.
Website Referrals By Social Channel, 2016-2017 [CHART]
![Website Referrals By Social Channel, 2016-2017 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/02/Website-Referrals-By-Social-Channel-2016-2017-150x150.jpg)
According to a report by Shareaholic, the percentage of website traffic coming from Facebook has already declined drastically in the second half of 2017.
Snapchat-Only Users [CHART]
![Snapchat-Only Users [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/02/Snapchat-Only-Users-150x150.png)
Research has suggested that only about 1 in 10 teen Snapchat users are unique to the platform and not also using Instagram. But to what extent do Snapchat users use other social platforms on a given day?
The Visual Internet [INFOGRAPHIC]
![The Visual Internet [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/02/visual-internet-150x150.jpg)
This infographic by Frames Direct illustrates the evolution of the Internet from a text-only to a visual medium.
Influencer Marketing [INFOGRAPHIC]
![Influencer Marketing [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/02/Influencer-Marketing-150x150.jpg)
This infographic from DCI highlights statistics that illustrate the appeal of influencer marketing.
Attitudes Toward Facebook [CHART]
![Attitudes Toward Facebook [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/01/Attitudes-Toward-Facebook-150x150.png)
Facebook is useful as a communications tool, but it’s not perceived to be cool and few people think it’s safe from hackers.
Digital Video Ad Spending Share [CHART]
![Digital Video Ad Spending Share [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/01/digital-video-ad-spending-share-150x150.jpg)
US senior marketers estimated that Facebook and Google’s YouTube together command 66.1% of digital video ad spending.
B2C Marketers’ Ad-Spending Plans [CHART]
![B2C Marketers’ Ad-Spending Plans [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/01/B2C-Marketers-Ad-Spending-Plans-By-Platform-150x150.png)
Amazon’s US advertising revenue was expected to reach $1.65 billion in 2017 before almost doubling to $3.2 billion by 2019, at which point its ad revenues are expected to be as large as Snapchat and Twitter, combined. New survey results demonstrate that B2C marketers are taking note of Amazon’s potential in the advertising business, and that a sizable share are already advertising with the eCommerce giant.