Google took the lead over Facebook last year in referrals to media sites. An analysis from the firm delves into the major referrers by article category, finding that Google search is a bigger referrer than Facebook for most.
Long-form video is spreading across social media. With the launch of IGTV, Instagram joined Facebook, Snapchat and Twitter in a space getting more crowded by the day.
People around the world say that customer experience is a competitive differentiator for brands. But do good or bad experiences reverberate beyond the customers themselves? As it stands, most people will tell someone about a very good or very bad experience.
This infographic from Maryville University illustrates the importance of eleven essential marketing skills that business innovators should master.
This infographic from iScribblers highlights 64 content marketing statistics that can inform your efforts.
This infographic from X-Cart illustrates the many ways in which Instagram is exerting its influence as a social media channel.
Buffer partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018. The most enaging topics posted as video content to Facebook include food, fashion and beauty, animals, do-it-yourself, and humor. The least engaging topics include finance and stocks, real estate, marketing and cars.
Naturally, if the world’s top Facebook Pages are posting an additional 20,000 pieces of content per day to the platform, there’s going to be an increase amount of competition in the News Feed and a decrease of engagement across the board.
This infographic from Ice Cube illustrates the differences between Google AdWords auction system and the Facebook advertising auction system.
This infographic illustrates some of the best practices contained in Facebook’s new guide for marketing on that platform and on Instagram.