![Top B2B Social Media Advertising Platforms [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/03/b2b-social-media-advertising-channels-150x150.gif)
More than two-thirds of business-to-business (B2B) marketers worldwide devote dollars to social media advertising.
Young Millennials Online Video Viewing By Channel [CHART]
![Young Millennials Online Video Viewing By Channel [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/01/Young-Millennials-Online-Video-Viewing-150x150.gif)
Teens aren’t the only ones turning to YouTube to consume video content, young adults ages 18 to 20 are as well.
Teen Internet Use By Platform [CHART]
![Teen Internet Use By Platform [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/01/teen-internet-use-by-platform-150x150.gif)
The National Cyber Security Alliance and Microsoft polled 804 US teen internet users ages 13 to 17 about their digital activities.
Article Sharing By Social Network [CHART]
![Article Sharing By Social Network [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/01/Article-Sharing-By-Social-Network-150x150.png)
An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook.
Americans’ Daily Social Media Use By Device [CHART]
![Americans’ Daily Social Media Use By Device [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/12/Americans-Daily-Social-Media-Use-150x150.png)
Some 19% of American adults visit a company’s Facebook page each day from a computer, and a similar proportion (17%) do so every day from their mobile phone.
American WhatsApp Users, 2014-2020 [CHART]
![American WhatsApp Users, 2014-2020 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/12/us-whatsapp-users-2014-2020-150x150.gif)
About 5.6 million more people have gotten on board with WhatsApp.
Social Network Users & Penetration By Plaftorm, 2015-2020 [TABLE]
![Social Network Users & Penetration By Plaftorm, 2015-2020 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2016/12/Social-Network-Users-Penetration-Plaftorm-2015-2020-150x150.gif)
By the end of 2016, 52.2 million people in the US will access their Twitter accounts at least once a month. That’s a 2.0% increase over last year.
Multiple Social Nerwork Use [TABLE]
![Multiple Social Nerwork Use [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2016/12/multiple-social-network-use-150x150.png)
More than half of online adults (56%) use more than one of the five social media platforms measured in this survey, a share that is statistically unchanged from the 52% who did so in 2014.
Frequency Of Social Media Use By Network [CHART]
![Frequency Of Social Media Use By Network [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/12/Frequency-Of-Social-Media-Use-By-Network-150x150.png)
Facebook remains the most popular social media platform, with its users visiting the site more regularly than users of other social media sites.
Global CPMs By Social Network [CHART]
![Global CPMs By Social Network [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/11/Social-Network-Global-Average-CPMs-150x150.png)
Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1.
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