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B2C Marketers’ Ad-Spending Plans [CHART]

Amazon’s US advertising revenue was expected to reach $1.65 billion in 2017 before almost doubling to $3.2 billion by 2019, at which point its ad revenues are expected to be as large as Snapchat and Twitter, combined. New survey results demonstrate that B2C marketers are taking note of Amazon’s potential in the advertising business, and that a sizable share are already advertising with the eCommerce giant.

Social Media Channels As News Sources [TABLE]

A Pew Research Center survey of US social media users found that more are turning to Twitter, YouTube—and even Tumblr—to get news.

B2B Technology Buying Cycle [INFOGRAPHIC]

This infographic from Scribewise illustrates the B2B technology buying cycle. 

Where Consumers Conduct Product Research Online [CHART]

More respondents turn to Google (85%) than to Amazon (72%) to help them find product ideas and information before making a purchase.

Teens’ Preferred Social Media Channels, 2015-2017 [TABLE]

Nearly half of US teens say they prefer Snapchat over other social media sites, including Instagram, Twitter and Facebook.