Facebook Marketing Trends & Statistics

Top Facebook Headline Phrases [CHART]

In BuzzSumo’s survey of 100 million headlines, the three word phrases or trigrams that gained the most Facebook engagements (likes, shares, comments) were Will Make You, This Is Why, and Can We Guess. See the chart that includes the rest.

Average Revenue Per User For Top Social Channels [CHART]

Google raked in almost $7 per monthly active user from advertising on its sites.

Virtual Reality Users, 2016-2019 [CHART]

Virtual Reality has been slower to catch on in the US than Augmented Reality, and will not reach mass adoption in the foreseeable future.

Social Media Posting Frequency [INFOGRAPHIC]

This infographic isn’t backed by any research but strikes me as true, based on how people use the differnet channels.

Google Ranking Factors For Desktop Search [CHART]

Google search ranking factors no longer apply universally but must be analyzed on an industry-specific basis.

Online Reviews & Ratings [INFOGRAPHIC]

This infographic from Websitebuilder.org illustrates the facts and importance of online consumer reviews and ratings to a wide variety of businesses.

Social Media Dayparting [INFOGRAPHIC]

This infographic from First Site Guide illustrates the best times of the day and best days of the week to post to Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google+, Tumblr, Blogger, and email.