Facebook

e-Strategy Trends’ continually updated collection of Facebook marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.

More Than Three-Quarters Prefer Email For Direct Marketing [CHART]

via marketingcharts.com Email is by far the most popular channel among US online consumers for receiving permission-based promotional messages, according to [pdf] ExactTarget survey results released in April 2012. 77% of respondents chose email, with direct mail (letter, catalogs, postcards, etc. – 9%), text messaging (SMS) on a cell phone (5%), Facebook (4%), and phone…

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Popular Facebook Advertising Targeting Criteria [CHART]

via marketingcharts.com The most popular targeting criteria among Facebook advertisers are age and country, used always or often by 55% and 53%, respectively, according to [download page] an April 2012 report from Social Fresh. And while a significant proportion target interests, both precise (50%) and broad (42%), only about one-third target gender. Overall, 57.1% of…

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Commonly Used Social Media Tools [CHART]

via marketingcharts.com Facebook remains the most common social media tool used by marketers, at 92% of respondents to the Social Media Examiner survey, unchanged from 2011 results. The second-most-popular social network among marketers, Twitter, has an 82% adoption rate, down slightly from 84% last year, meaning Facebook is about 12% more popular than its closest…

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Video Tops List Of Increased Use Of Social Media Marketing Tools [CHART]

via marketingcharts.com YouTube (and/or other video sites) is the top area where marketers plan on increasing their social media efforts, finds Social Media Examiner in an April 2012 report. YouTube/video is slated for an increase in activity by 76% of respondents, ahead of Facebook (72%), Twitter (69%), blogs (68%), Google+ (67%), and LinkedIn (66%). Younger…

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Consumer Facebook Page Liking Motivations [CHART]

via emarketer.com On Facebook, the desire to receive discounts and special offers was also the top reason for “liking” a brand, but it was only cited by 41% of US Facebook users, a smaller percentage of respondents than those that subscribed to email lists for the same reason. Additionally, 25% of respondents said they “like”…

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Impact Of Facebook Timeline [CHART]

via marketingvox.com A recently-released study from Simply Measured found that a study of the Facebook Fan Pages of 15 early adopters from a variety of industries realized 46% more engagement per post with Timeline. Another study, by Vitrue, found that some brands have seen as much as 190% lift in engagements rate per fan. It…

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Location-Based Services Still Lagging [CHART]

via marketingcharts.com Small businesses are turning to certain social media tools in increasing numbers, finds AT&T in March 2012 survey results. Facebook was the most popular tool among small businesses in 2011, up 7.3% year-over-year to 44% of respondents, followed by LinkedIn, which was used by 31%, up 24% from 25% a year earlier. And…

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