Facebook

e-Strategy Trends’ continually updated collection of Facebook marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Facebook Likers [CHART]

via emarketer.com Only 17% said they never “liked” brands and companies on Facebook, according to the same study. A quarter of users (26%) said they did so often and 9% said regularly. Read the rest at eMarketer. Rate this post

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Facebook Ad Clickers [CHART]

via emarketer.com In January 2012, 44% of internet users worldwide said they never clicked on ads or sponsored listings on Facebook, according to the “Search and Social Media Survey (2011-2012)” report from search engine marketing company Greenlight. An additional 31% said they rarely clicked on advertisements. Read the rest at eMarketer. Rate this post

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Pinfluence [CHART]

via emarketer.com Pinterest, in particular, is becoming an ever-more trusted network for female social network users looking for recommendations. According to February data from BlogHer, 81% of active female Pinterest users trusted the site for information and advice—even more so than Twitter and Facebook. Sites like Pinterest are also fostering a high degree of influence,…

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In Facebook We Do Not Trust [CHART]

via emarketer.com Consumer unease with F-commerce may be linked to wider privacy concerns that Facebook users have with the service itself. The survey found that about six in 10 Facebook users in the US did not trust the company, or only trusted it a little, to keep their personal information private. While 28% said they…

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Security Concerns About fCommerce [CHART]

via emarketer.com Privacy and security concerns may be one reason sales on Facebook have not yet taken off. An Associated Press (AP) and CNBC poll of US consumers conducted in May 2012 found that 54% of respondents did not feel safe buying products or services through Facebook. Only 8% said they felt extremely or very…

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German Facebook User Demographics [CHART]

via emarketer.com Socialbakers.com, an analytics firm that reports data directly from Facebook’s API, estimated Facebook users in Germany at 23.2 million in April 2012, but this may have included duplicate accounts. The firm found that users in Germany skew slightly more female, and that most users were between 18 to 34 years old. Read the…

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Facebook Advertiser Goals [CHART]

via emarketer.com there’s a discrepancy between marketer intent and user interest—according to a March 2012 poll by social media education company Social Fresh, 61% of US Facebook advertisers used ads for awareness purposes. Yet a hefty 44% expected them to generate conversions. Read the rest at eMarketer. Rate this post

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Facebook Ad Click Frequency [CHART]

via emarketer.com Facebook users are disinclined to spend much time with Facebook ads. According to a May 2012 poll by the Associated Press (AP) and CNBC, 83% of Facebook users in the US hardly ever or never clicked on online ads or sponsored content when using Facebook. Read the rest at eMarketer. Rate this post

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