Wyzowl conducted a worldwide survey of marketers in December 2017, finding that YouTube and Facebook were considered the first- and second-most effective video platforms for marketing—in that order.
While the majority of videos still have a 16:9 aspect ratio, that number is decreasing – in Q1, 70.7% were horizontal, compared to 59.8% in Q2. Vertical videos comprised only 0.6% in Q1 and 0.4% in Q2.
The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow.
YouTube videos only make up roughly one-quarter of all videos posted by brands on Facebook.
More than seven in 10 women said they shared online videos on Facebook.
This year, 204.2 million people in the US will watch digital video content via any device at least monthly, representing 78.6% of internet users and 63.5% of the population.
Algorithm changes enacted by Facebook in Q1 led to interaction rate declines across most post types.