The US differs from some European countries when it comes to the popularity of various messaging apps.
Rate this post eMarketer analysts and hosts Marcus Johnson and Bryan Yeager start things off by discussing evidence of how quickly the mobile messaging landscape is changing, including recent developments like the release of Instagram’s Stories feature that works in a way eerily similar to Snapchat Stories, as well as Google’s two new messaging-related apps: […]
eMarketer estimated in June that 105.2 million people in the US would use Facebook Messenger at least monthly this year.
Instagram and Kik are the messaging applications that young teens are most apt to often use.
Instagram and Snapchat might be rising in popularity with youth, but they don’t hold a candle to Facebook in terms of overall time spent, at least among the 18-34 population.
Facebook is the top mobile application for each age group.
Instagram in May reached 32% of US smartphone mobile media users aged 18 and older who use iOS and Android platforms.
Nearly 70% of unacculturated US Hispanic internet users reported that a social media app was one of their top three used apps.
Snapchat, Facebook Messenger and Kik Messenger attracted the largest shares of downloads last year among iOS users in the US.
Snapchat ranks as the fastest-growing social application by a fair margin, with its number of users up 67% between Q3 2013 and Q1 2014 (+95% among 16-19-year-olds).