Facebook Advertising

e-Strategy Trends’ continually updated collection of Facebook advertising trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Popular Facebook Advertising Targeting Criteria [CHART]

via marketingcharts.com The most popular targeting criteria among Facebook advertisers are age and country, used always or often by 55% and 53%, respectively, according to [download page] an April 2012 report from Social Fresh. And while a significant proportion target interests, both precise (50%) and broad (42%), only about one-third target gender. Overall, 57.1% of…

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