Facebook tops the list of social channels among SMBs, with 55% having a business page, per BIA/Kelsey’s latest report.
Local deals and offers on Facebook have a strong pull with youth.
Facebook ad click-through rates grew by 10% quarter-over-quarter (Q-o-Q) in Q4.
Facebook exchange units can deliver an ROI comparable to other search and direct response channels, but that’s more likely to be the case for dynamic than static units.
Facebook click-through rates were up by 18.5% quarter-over-quarter, leading to a 15.9% drop in average cost-per-click and a 16.4% rise in clicks.
Click-through rates for news feed ads were an impressive 21 times higher than for standard web retargeting, and 49 times higher than for sidebar ads.
For overall Facebook ads served by industry, sports cost by far and away the most, at a CPM of $9.08.
General retail and telecommunications had the most success generating page “likes,” at a rate of 0.11% and 0.10%, respectively.
The sponsored check-in story achieved the highest clickthrough rate (CTR) by a significant margin.
Telecom (0.919%) and publishing (0.79%) brands are leading the charge in Facebook click-through rates.