This infographic from WordStream illustrates the most important Facebook advertising benchmarks, including click-through rate, cost-per-click, conversion rate, and cost-per-action across 18 different industries.
More than two-thirds of business-to-business (B2B) marketers worldwide devote dollars to social media advertising.
Facebook stands tall as the largest recipient of social media advertising dollars in the world—by a long shot.
Clickthrough rates (CTRs) for US Facebook ads showed impressive growth throughout 2014.
This infographic from Social Strategizer illustrates how Facebook can be used for email list building.
Digital circulars have more of an influence on parents’ in-store food and beverage product decisions than a variety of other advertising types.
20% of US small and medium-sized businesses have advertised on Facebook.
Facebook tops the list of social channels among SMBs, with 55% having a business page, per BIA/Kelsey’s latest report.
Local deals and offers on Facebook have a strong pull with youth.
Facebook ad click-through rates grew by 10% quarter-over-quarter (Q-o-Q) in Q4.