An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook.
Some 19% of American adults visit a company’s Facebook page each day from a computer, and a similar proportion (17%) do so every day from their mobile phone.
About 5.6 million more people have gotten on board with WhatsApp.
By the end of 2016, 52.2 million people in the US will access their Twitter accounts at least once a month. That’s a 2.0% increase over last year.
More than half of online adults (56%) use more than one of the five social media platforms measured in this survey, a share that is statistically unchanged from the 52% who did so in 2014.
Facebook remains the most popular social media platform, with its users visiting the site more regularly than users of other social media sites.
Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1.
Roughly eight-in-ten online Americans (79%) now use Facebook, a 7-percentage-point increase from a survey conducted at a similar point in 2015.
Facebook continues to be America’s most popular social networking platform by a substantial margin: Nearly eight-in-ten online Americans (79%) now use Facebook.
About one-third of US online shoppers say that social networking sites influence their purchasing decisions.