Online Platforms For Which People Are Concerned About Privacy, June 2014 [CHART]

Chart - Online Platforms For Which People Are Concerned About Privacy

Among the US adult internet users polled, 66% said they were concerned about their privacy on social networks such as Facebook—the top response.

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Us Online Ad Revenue Share By Company, 2012-2016 [TABLE]

Table - Us Online Ad Revenue Share By Company

Facebook’s share of the US digital display market rose from 14.8% in 2012 and is projected to hit 21.5% this year.

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Influence Of Social Networks On Purchase Path By Funnel Position [CHART]

YouTube is strongest at both introducing new products and helping to close the sale in the last stage.

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Types Of Influences During Customer Journey [INFOGRAPHIC]

Infographic - Types Of Influences During Customer Journey

According to Google, YouTube was an influential medium on the path to purchase for various consumer categories like vehicles, beauty products and smartphones.

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Most Influential Local Facebook Marketing Tactics Among Millennials, August 2014 [CHART]

Chart - Most Influential Local Facebook Marketing Tactics Among Millennials

Local deals and offers on Facebook have a strong pull with youth.

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Most Innovative Tech Brands, August 2014 [CHART]

Chart - Most Innovative Tech Brands

Apple (98%) barely tops Samsung (97%) as consumers’ most innovative tech brand based on Brand Keys’ survey.

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