There are some key differences in the demographic makeup of each site’s news users. Instagram and Snapchat news consumers are considerably more likely to be nonwhite and younger.
Looking at the population as a whole, Facebook by far still leads every other social media site as a source of news.
Overall, three of the sites measured — Twitter, YouTube and Snapchat — had an increase in the share of their audience that gets news on the site.
There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.
This infographic by Social Reacher illustrates the power of engaging your employees in social media advocacy.
While the majority of videos still have a 16:9 aspect ratio, that number is decreasing – in Q1, 70.7% were horizontal, compared to 59.8% in Q2. Vertical videos comprised only 0.6% in Q1 and 0.4% in Q2.
Many people look to social media for their news consumption. This chart shows where.
In a reversal from past research consumers are more likely to share good experiences than bad ones.
In BuzzSumo’s survey of 100 million headlines, the three word phrases or trigrams that gained the most Facebook engagements (likes, shares, comments) were Will Make You, This Is Why, and Can We Guess. See the chart that includes the rest.
Google raked in almost $7 per monthly active user from advertising on its sites.