Facebook remains the most popular social platform, used by 72% of connected adults.
LinkedIn is B2B firms’ social go-to for product launches, and recent research indicates that it’s also huge for engaging customers throughout the sales process.
The Star Wars: The Force Awakens trailer generated more than 58 million views during the week following its release on Facebook and YouTube alone.
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms.
90% of parents also listed digital games with educational purposes as a useful pursuit, along with visiting educational websites and reading books.
Facebook advertising CPMs were highest for the telecommunications industry and lowest for the gaming vertical in Q1 2015.
Apps continue to dominate US time spent with mobile, reaching 90% of mobile minutes in June 2015, up from 86% share in Q2 2014.
In 2015, 67% of mother Facebook users logged on to the social network via mobile phone, up from 60% in 2014 and just 45% in 2013.
US mother Facebookers studied checked the social network 7.4 times a day on average, vs. 5.9 times for total users.
This infographic illustrates the essential elements of a professional email signature and statistics about email signature use.