This infographic from Scribewise illustrates the B2B technology buying cycle.
The top content formats produced by content marketers in the US are research/original data, infographics and product reviews.
40% of C-suite executives consume thought leadership content on a daily basis.
47% of respondents said a top intention for creating thought leadership content was to set their business apart from competitors.
Communication and authenticity appear to be at the heart of live streaming video’s potential benefits to companies.
Trust in the institutions of government, business, media and NGOs has increased across the globe.
Almost two-thirds (64%) of consumers surveyed across six countries – including three-quarters in the US – share content online.
The primary benefits that firms receive from employee advocacy are increased visibility (79%) and brand recognition (65%).
Almost 9 in 10 B2B marketers agree that a deep understanding of their buying audience is critical to creating content that engages buyers.
Sponsored Social content is believed to be highly effective by those who see it, according to a recent study from IZEA.