40% of C-suite executives consume thought leadership content on a daily basis.
47% of respondents said a top intention for creating thought leadership content was to set their business apart from competitors.
Communication and authenticity appear to be at the heart of live streaming video’s potential benefits to companies.
Trust in the institutions of government, business, media and NGOs has increased across the globe.
Almost two-thirds (64%) of consumers surveyed across six countries – including three-quarters in the US – share content online.
The primary benefits that firms receive from employee advocacy are increased visibility (79%) and brand recognition (65%).
Almost 9 in 10 B2B marketers agree that a deep understanding of their buying audience is critical to creating content that engages buyers.
Sponsored Social content is believed to be highly effective by those who see it, according to a recent study from IZEA.
What does motivate thought leadership content consumption?
B2B decision-makers are clear on who they trust, and who influences them, when thinking about what to buy for their firms.