This infographic from Websitebuilder.org illustrates the facts and importance of online consumer reviews and ratings to a wide variety of businesses.
Consumers ages 49 and older made up the largest share of US hotel guests who booked online, with 34% of the total.
Travel metasearch sites are influencing the marketplace for digital travel shopping and booking,
The number of reviews on TripAdvisor surpassed 100 million in March 2013, bolstered by a 50% increase year over year.
A new study from Brand Keys measures customers’ emotional engagement with 375 brands across 54 categories, finding that Amazon is among the closest to an ideal score of any brand in its respective category.
Of all the various types of pages and websites used by travelers, Google Maps is the most heavily trafficked, particularly on mobile.
Top 10 travel websites among US Internet users, ranked by market share of visits.