Just 1 in 10 American adults rate the honesty and ethical standards of advertising practitioners as being very high or high.
Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.
Web traffic as well as followers, fans and group size—simple and relatively useless figures—ranked second and third.
Fewer than 34% of executives worldwide were confident that they were accurately measuring social media’s effect.
It takes 222 calls or emails on average to secure a qualified appointment with an IT executive.
For the second year running, the CEOs around the world rank technology factors as the most important external force shaping the future of their enterprises.
70% of Fortune 500 CEOs have no social media presence on the major social networking sites.
via emarketer.com Business executives in particular see these devices as near constant companions and are often outfitted with tablets and smartphones in higher concentrations than the general population. In October 2011, Doremus and the Financial Times found tablets and smartphones together constituted the second-most popular media that senior executives worldwide consumed during lunch breaks and […]