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eTailing

e-Strategy Trends’ continually updated collection of eTailing trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Retail Welcome Emails [CHART]

via marketingcharts.com Many of the 100 fastest-growing US retailers are missing opportunities to create connections with customers by personalizing emails after purchases, sending welcome emails after opt-ins, and reaching out to cart abandoners, according to a June 2012 study from ExactTarget. Only 74 of the Hot 100 Retailers (based on the National Retail Federation’s STORES…

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Leveraging Customer Data [CHART]

via emarketer.com The study found 72% of marketers worldwide used data to craft more timely, targeted messaging, and 58% of respondents used it to build richer customer segments and profiles, allowing them to create more targeted, nurturing campaigns. More than half (52%) also used customer insight and intelligence to directly influence the bottom line by…

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Merchant QR Code Adoption, 2011 & 2012 [CHART]

via marketingcharts.com Merchants are integrating QR codes into their marketing strategies at a far greater rate this year than last, finds a [download page] Multichannel Merchant survey released in June 2012. Fully 47% of respondents this year said they are using QR codes, a dramatic increase from just 8% a year ago. A further 15%…

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Shipping Policies & eTailing [CHART]

via marketingcharts.com Shipping costs are a key aspect of online shopping for consumers, and there is room for e-retailers to improve on this front, according to a June 2012 report from comScore and UPS. The report finds that while comparison shopping, shipping charges are almost as important to consumers as product pricing (23% and 26%,…

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Social eTailing: Pinterest vs. Facebook [CHART]

via marketingcharts.com Pinterest users outdo Facebook users when it comes to the number of companies they follow and the likelihood of purchasing an item they see on their respective sites, according to a pair of studies released in May 2012. Data from a joint study between Shop.org, comScore and the Partnering Group indicates that US…

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Pinfluence [CHART]

via emarketer.com Pinterest, in particular, is becoming an ever-more trusted network for female social network users looking for recommendations. According to February data from BlogHer, 81% of active female Pinterest users trusted the site for information and advice—even more so than Twitter and Facebook. Sites like Pinterest are also fostering a high degree of influence,…

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PinTailing [CHART]

via emarketer.com According to a March survey by Bizrate Insights, 32% of online buyers in North America have made a purchase as a result of seeing an image on a social image-sharing site, such as Pinterest. That includes 26% who were able to click through to the retailer from the image to make the purchase.…

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Where Mobile Ads Are Noticed By Smart Phone Owners [CHART]

via emarketer.com Typically, respondents reported researching products on their smartphone while either at home (58%) or generally “on the go” (43%), followed by in a store (31%), making retail locations the No. 1 single out-of-home place for smartphone owners to take action. Meanwhile, the locations of online ads noticed on mobile devices shifted between July…

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Smart Phone Search From Offline Prompts [CHART]

via emarketer.com As the habit of pulling out a phone to respond to ads takes hold, some media are enjoying faster uptake than others. According to March 2012 research from Google, conducted by Ipsos MediaCT and TNS Infratest, 43% of smartphone owners used their device to search in response to television ads at least monthly.…

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2011 Video Ad Completion Rates, By Industry [CHART]

via marketingcharts.com Consumer goods manufacturers had the most success among various verticals in getting their video ads viewed in 2011, finds a PointRoll study [pdf] released in May 2012. Consumer goods ads were fully completed 48% of the time, and at least halfway completed 64% of the time. While their 100% completion rate was only…

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