eTailing

e-Strategy Trends’ continually updated collection of eTailing trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Tablet Shopping Frequency [CHART]

via emarketer.com Of this growing population of tablet owners, more than half reported shopping on their tablets at least once per week and 12% shopped daily, according to data released by rich media marketing platform provider Zmags in January 2012. Read the rest at eMarketer. Rate this post

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Impact Of Online Channels On Retailers [CHART]

via marketingcharts.com When asked about the digital marketing channels having the greatest impact on their businesses, 58% of senior executives working for large retailers point to social media, per KPMG survey results [pdf] released in June 2012. Interestingly, this puts social media’s impact on par with online shopping, which was cited by 59% of the…

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Top 5 Shopping Cart Abandonment Reasons [CHART]

via emarketer.com Shipping also emerged as the main reason buyers abandoned their cart before completing a purchase; 57% of respondents said they had added items to their cart not to buy them, but to figure out what the total purchase cost would be with shipping included. Almost as many buyers, 55%, stopped the purchase process…

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Online Shopping: Room For Improvement According To Buyers [CHART]

via emarketer.com For online shoppers, issues related to shipping are still not as important as ease of checkout and product variety. But they still play a significant role in converting browsers into buyers, according to a February 2012 survey conducted by comScore. In fact, when asked what aspect of the shopping process could be improved…

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Retailers’ Most Valuable Online Channels [CHART]

via marketingcharts.com When asked about the digital marketing channels having the greatest impact on their businesses, 58% of senior executives working for large retailers point to social media, per KPMG survey results [pdf] released in June 2012. Interestingly, this puts social media’s impact on par with online shopping, which was cited by 59% of the…

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Retail Welcome Emails [CHART]

via marketingcharts.com Many of the 100 fastest-growing US retailers are missing opportunities to create connections with customers by personalizing emails after purchases, sending welcome emails after opt-ins, and reaching out to cart abandoners, according to a June 2012 study from ExactTarget. Only 74 of the Hot 100 Retailers (based on the National Retail Federation’s STORES…

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Leveraging Customer Data [CHART]

via emarketer.com The study found 72% of marketers worldwide used data to craft more timely, targeted messaging, and 58% of respondents used it to build richer customer segments and profiles, allowing them to create more targeted, nurturing campaigns. More than half (52%) also used customer insight and intelligence to directly influence the bottom line by…

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Merchant QR Code Adoption, 2011 & 2012 [CHART]

via marketingcharts.com Merchants are integrating QR codes into their marketing strategies at a far greater rate this year than last, finds a [download page] Multichannel Merchant survey released in June 2012. Fully 47% of respondents this year said they are using QR codes, a dramatic increase from just 8% a year ago. A further 15%…

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Shipping Policies & eTailing [CHART]

via marketingcharts.com Shipping costs are a key aspect of online shopping for consumers, and there is room for e-retailers to improve on this front, according to a June 2012 report from comScore and UPS. The report finds that while comparison shopping, shipping charges are almost as important to consumers as product pricing (23% and 26%,…

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