![Top Factors For Mobile Shoppers [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/10/Top-Factors-Mobile-Shoppers-150x150.png)
Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.
Time Spent Online By Content Type Or Channel [CHART]
![Time Spent Online By Content Type Or Channel [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/09/comScore-Digital-Time-by-Content-Category-Apr2016-150x150.png)
Social networking accounts for almost 1 in every 5 minutes spent online, according to a recent study from comScore.
Most Popular Mobile App Types [CHART]
![Most Popular Mobile App Types [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/09/Deloitte-US-Consumers-Most-Frequently-Used-Mobile-App-Types-Apr2016-150x150.png)
Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices.
Mobile Commerce [INFOGRAPHIC]
![Mobile Commerce [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2016/08/mobile-commerce-infographic-150x150.jpg)
This infographic illustrates the mCommerce market, from rising regions, to average order value, to mobile coupon use and payments.
US Coupon Use By Type & Generation [CHART]
![US Coupon Use By Type & Generation [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/08/Valassis-US-Adults-Use-of-Coupons-Apr2016-150x150.png)
US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.
Brand Adoption Of Snapchat vs Instagram By Industry [TABLE]
![Brand Adoption Of Snapchat vs Instagram By Industry [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2016/07/209490-150x150.gif)
Instagram adoption among brands is nearly ubiquitous across industries. Snapchat, on the other hand, is a different story.
Video Marketing Statistics [INFOGRAPHIC]
![Video Marketing Statistics [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2016/06/Hyperfine-vVideomarketing-150x150.jpg)
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
How People Use Mobile Payment Apps [CHART]
![How People Use Mobile Payment Apps [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/05/207197-150x150.gif)
Nearly three-quarters of mobile banking app users use a mobile payment app to pay a bill.
Metrics For Measuring Success Of TV Ad Campaigns [CHART]
![Metrics For Measuring Success Of TV Ad Campaigns [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/02/ForbesInsightsSimulmedia-Measuring-Biz-Outcomes-TV-Ad-Campaigns-Nov2015-150x150.png)
Advertisers are primarily measuring the outcome of their TV ad campaigns on the bases of increased brand awareness (49%) and increased sales (44%).
How Consumers Believe Virtual Reality Would Affect Shopping, December 2014 [CHART]
![How Consumers Believe Virtual Reality Would Affect Shopping, December 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/02/186278-150x150.gif)
More than one-third of US internet users said VR would make them open to purchasing more online since it would give them a more realistic feel of the product remotely.
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