![Brand Adoption Of Snapchat vs Instagram By Industry [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2016/07/209490-150x150.gif)
Instagram adoption among brands is nearly ubiquitous across industries. Snapchat, on the other hand, is a different story.
Video Marketing Statistics [INFOGRAPHIC]
![Video Marketing Statistics [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2016/06/Hyperfine-vVideomarketing-150x150.jpg)
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
How People Use Mobile Payment Apps [CHART]
![How People Use Mobile Payment Apps [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/05/207197-150x150.gif)
Nearly three-quarters of mobile banking app users use a mobile payment app to pay a bill.
Metrics For Measuring Success Of TV Ad Campaigns [CHART]
![Metrics For Measuring Success Of TV Ad Campaigns [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/02/ForbesInsightsSimulmedia-Measuring-Biz-Outcomes-TV-Ad-Campaigns-Nov2015-150x150.png)
Advertisers are primarily measuring the outcome of their TV ad campaigns on the bases of increased brand awareness (49%) and increased sales (44%).
How Consumers Believe Virtual Reality Would Affect Shopping, December 2014 [CHART]
![How Consumers Believe Virtual Reality Would Affect Shopping, December 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/02/186278-150x150.gif)
More than one-third of US internet users said VR would make them open to purchasing more online since it would give them a more realistic feel of the product remotely.
The Economic Power Of Amazon, Apple, Facebook & Google [VIDEO]
![The Economic Power Of Amazon, Apple, Facebook & Google [VIDEO]](http://trends.e-strategyblog.com/wp-content/uploads/2016/01/the-economic-power-of-amazon-app-150x150.jpg)
Scott Galloway, a professor of Marketing and Brand Strategy at the NYU Stern School of Business, discusses The Gang of Four (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap.
2015 Brands With Most Loyal Customers [TABLE]
![2015 Brands With Most Loyal Customers [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2015/12/BrandKeys-Customer-Loyalty-Leaders-Oct2015-150x150.png)
Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon.
Actions Prompted By Broadcast Commercials, July 2015 [CHART]
![Actions Prompted By Broadcast Commercials, July 2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/11/196412-150x150.gif)
More than half of US internet users watch commercials on TV, as opposed to fast-forwarding through them, channel-surfing or simply leaving the room when they came on.
How People Respond To Positive Online Reviews Of Local Businesses, July 2015 [CHART]
![How People Respond To Positive Online Reviews Of Local Businesses, July 2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/11/195428-150x150.gif)
Typically, positive online reviews motivate US internet users to visit the business’ website, rather than the business itself—which was the No. 2 response.
Social Engagement Rate For US Influencers By Industry, H1 2015 [CHART]
![Social Engagement Rate For US Influencers By Industry, H1 2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/11/195082-150x150.gif)
The Social engagement rate for US influencers averaged 3.4% in H1 2015.
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