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Video Marketing Statistics [INFOGRAPHIC]

Video Marketing Statistics [INFOGRAPHIC]

Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.

June 24, 2016 By David Erickson
Filed Under: Advertising, B2B Marketing, Consumer Behavior, Content Marketing, eCommerce, Email Marketing, Marketing Budgets, Mobile Marketing, Online Behavior, Video Marketing, Web Development Tagged With: Ad Spending, B2B Video Marketing, Brand Marketing, Branding, Click-Through Rates, College Marketing, Education Marketing, eTailing, Humor, Infographic, Landing Page Optimization, Media Consumption, Media Marketing, Mobile Advertising, Mobile Video, Music Marketing, Music Videos, News Marketing, Real Estate Marketing, Retail Marketing, Social Sharing, Statistics, Trust, Video Advertising, YouTube

How People Use Mobile Payment Apps [CHART]

How People Use Mobile Payment Apps [CHART]

Nearly three-quarters of mobile banking app users use a mobile payment app to pay a bill.

May 16, 2016 By David Erickson
Filed Under: Consumer Behavior, eCommerce, Mobile Marketing, Online Behavior Tagged With: Chart, eTailing, mCommerce, Mobile Behavior, Mobile Payments, Retail Marketing, Statistics

Metrics For Measuring Success Of TV Ad Campaigns [CHART]

Metrics For Measuring Success Of TV Ad Campaigns [CHART]

Advertisers are primarily measuring the outcome of their TV ad campaigns on the bases of increased brand awareness (49%) and increased sales (44%).

February 17, 2016 By David Erickson
Filed Under: Advertising, Analytics, Email Marketing, Online Behavior, Web Development Tagged With: Advertisign Metrics, Chart, Data Analytics, eTailing, Retail Marketing, Statistics, Television Advertising, Website Marketing

How Consumers Believe Virtual Reality Would Affect Shopping, December 2014 [CHART]

How Consumers Believe Virtual Reality Would Affect Shopping, December 2014 [CHART]

More than one-third of US internet users said VR would make them open to purchasing more online since it would give them a more realistic feel of the product remotely.

January 27, 2016 By David Erickson
Filed Under: Consumer Behavior, eCommerce, Online Behavior Tagged With: Chart, Consumer Attitudes, eTailing, Retail Marketing, Statistics, Virtual Reality

The Economic Power Of Amazon, Apple, Facebook & Google [VIDEO]

The Economic Power Of Amazon, Apple, Facebook & Google [VIDEO]

Scott Galloway, a professor of Marketing and Brand Strategy at the NYU Stern School of Business, discusses The Gang of Four (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap.

January 25, 2016 By David Erickson
Filed Under: Advertising, Content Marketing, eCommerce, Mobile Marketing, Search Engine Marketing, Social Media Marketing, Video Marketing Tagged With: Amazon, Apple, Apple Watch, DLD Conference, eTailing, Facebook, Google, Retail Marketing, Scott Galloway, Search Engine Advertising, Smart Phones, Social Media Advertising, Video, Wearables

2015 Brands With Most Loyal Customers [TABLE]

2015 Brands With Most Loyal Customers [TABLE]

Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon.

December 24, 2015 By David Erickson
Filed Under: Consumer Behavior, eCommerce, Mobile Marketing, Search Engine Marketing, Social Media Marketing, Video Marketing Tagged With: Alcohol Marketing, Amazon, Apple, Customer Attitudes, Customer Loyalty, eReaders, eTailing, Facebook, Google, Grey Goose, Instant Messaging, iTunes, Kindle, Netflix, Retail Marketing, Samsung, Smart Phones, Statistics, Streaming Video, Table, Tablets, Whatsapp, YouTube, Zappos

Actions Prompted By Broadcast Commercials, July 2015 [CHART]

Actions Prompted By Broadcast Commercials, July 2015 [CHART]

More than half of US internet users watch commercials on TV, as opposed to fast-forwarding through them, channel-surfing or simply leaving the room when they came on.

November 30, 2015 By David Erickson
Filed Under: Advertising, Consumer Behavior, eCommerce, Online Behavior, Search Engine Marketing Tagged With: Broadcast Advertising, Chart, eTailing, Radio Advertising, Retail Marketing, Search Engine Optimization, Statistics, Television Advertising

How People Respond To Positive Online Reviews Of Local Businesses, July 2015 [CHART]

How People Respond To Positive Online Reviews Of Local Businesses, July 2015 [CHART]

Typically, positive online reviews motivate US internet users to visit the business’ website, rather than the business itself—which was the No. 2 response.

November 24, 2015 By David Erickson
Filed Under: Consumer Behavior, Online Behavior, Search Engine Marketing, Social Media Marketing, Web Development Tagged With: Chart, Consumer Attitudes, Consumer Behavior, eTailing, Online Ratings, Online Reviews, Retail Marketing, Search Engine Optimization, Shopping, Statistics, Website Design

Social Engagement Rate For US Influencers By Industry, H1 2015 [CHART]

Social Engagement Rate For US Influencers By Industry, H1 2015 [CHART]

The Social engagement rate for US influencers averaged 3.4% in H1 2015.

November 11, 2015 By David Erickson
Filed Under: Consumer Behavior, Online Behavior, Social Media Marketing Tagged With: Alcohol Marketing, Beauty Marketing, Beverage Marketing, Chart, Consumer Electronics Marketing, CPG Marketing, Engagement, eTailing, Grocery Store Marketing, Home & Garden Marketing, Hospitality Marketing, Influencer Marketing, Restaurant Marketing, Retail Marketing, Social Media Engagement, Statistics, Toy Marketing, Travel Marketing

Half-Life Of Media/Entertainment, Finance & Shopping Apps, September 2015 [CHART]

Half-Life Of Media/Entertainment, Finance & Shopping Apps, September 2015 [CHART]

Media and entertainment applications have a slower attrition rate than financial and shopping apps.

November 9, 2015 By David Erickson
Filed Under: Consumer Behavior, Mobile Marketing, Online Behavior Tagged With: Chart, Entertainment Marketing, eTailing, Financial Services Marketing, mCommerce, Media Consumption, Media Marketing, Mobile Apps, Mobile Behavior, News Marketing, Retail Marketing, Shopping, Statistics

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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