Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.
Attitudes Toward Social Commerce [CHART]
![Attitudes Toward Social Commerce [CHART]](https://i1.wp.com/trends.e-strategyblog.com/wp-content/uploads/2016/11/Attitudes-Toward-Social-Commerce.png?resize=150%2C150)
About one-third of US online shoppers say that social networking sites influence their purchasing decisions.
Top Factors For Mobile Shoppers [CHART]
Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.
Time Spent Online By Content Type Or Channel [CHART]
Social networking accounts for almost 1 in every 5 minutes spent online, according to a recent study from comScore.
Most Popular Mobile App Types [CHART]
Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices.
Mobile Commerce [INFOGRAPHIC]
This infographic illustrates the mCommerce market, from rising regions, to average order value, to mobile coupon use and payments.
US Coupon Use By Type & Generation [CHART]
US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.
Brand Adoption Of Snapchat vs Instagram By Industry [TABLE]
Instagram adoption among brands is nearly ubiquitous across industries. Snapchat, on the other hand, is a different story.
Video Marketing Statistics [INFOGRAPHIC]
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
How People Use Mobile Payment Apps [CHART]
Nearly three-quarters of mobile banking app users use a mobile payment app to pay a bill.
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