Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.
About one-third of US online shoppers say that social networking sites influence their purchasing decisions.
Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.
Social networking accounts for almost 1 in every 5 minutes spent online, according to a recent study from comScore.
Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices.
This infographic illustrates the mCommerce market, from rising regions, to average order value, to mobile coupon use and payments.
US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.
Instagram adoption among brands is nearly ubiquitous across industries. Snapchat, on the other hand, is a different story.
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
Nearly three-quarters of mobile banking app users use a mobile payment app to pay a bill.