eTailing
e-Strategy Trends’ continually updated collection of eTailing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Search Channels Used During Purchase Process [CHART]
How online shoppers use dfferent forms of search during the purchase process.
Read MoreTrust In Various Institutions To Safeguard Personal Data [CHART]
Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.
Read MoreAttitudes Toward Social Commerce [CHART]
![Attitudes Toward Social Commerce [CHART]](https://i1.wp.com/trends.e-strategyblog.com/wp-content/uploads/2016/11/Attitudes-Toward-Social-Commerce.png?resize=150%2C150)
About one-third of US online shoppers say that social networking sites influence their purchasing decisions.
Read MoreTop Factors For Mobile Shoppers [CHART]
Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.
Read MoreTime Spent Online By Content Type Or Channel [CHART]
Social networking accounts for almost 1 in every 5 minutes spent online, according to a recent study from comScore.
Read MoreMost Popular Mobile App Types [CHART]
Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices.
Read MoreMobile Commerce [INFOGRAPHIC]
This infographic illustrates the mCommerce market, from rising regions, to average order value, to mobile coupon use and payments.
Read MoreUS Coupon Use By Type & Generation [CHART]
US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.
Read MoreBrand Adoption Of Snapchat vs Instagram By Industry [TABLE]
Instagram adoption among brands is nearly ubiquitous across industries. Snapchat, on the other hand, is a different story.
Read MoreVideo Marketing Statistics [INFOGRAPHIC]
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
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