Most Recent Method Used To Redeem Mobile Coupons, June 2014 [CHART]

Chart - Most Recent Method Used To Redeem Mobile Coupons

More than one-quarter of US digital couponers who had found a coupon via smartphone in the three months leading up to polling ultimately redeemed that deal in a store.

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Influence Of Word Of Mouth & Reviews On Female Empty-Nesters, August 2014 [TABLE]

Table - Influence Of Word Of Mouth & Reviews On Female Empty-Nesters

Female Empty Nesters are prone to seeking out reviews online and offline and are strongly influenced by what they find.

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Email Subscriber Activity By Industry, Q2 2014 [CHART]

Chart - Email Subscriber Activity By Industry

Yesmail’s analysis of email database subscriber behavior during Q2 shows that just 1.3% of B2B email subscribers were active, the lowest proportion of the industries studied.

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Types Of Influences During Customer Journey [INFOGRAPHIC]

Infographic - Types Of Influences During Customer Journey

According to Google, YouTube was an influential medium on the path to purchase for various consumer categories like vehicles, beauty products and smartphones.

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Demographics Of Online Purchasers By Product Category, June 2014 [TABLE]

Table -Demographics Of Online Purchasers By Product Category

Online consumers 68 and older significantly less likely than younger people to have made such purchases in multiple product categories.

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