Social networking accounts for almost 1 in every 5 minutes spent online, according to a recent study from comScore.
Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices.
This infographic illustrates the mCommerce market, from rising regions, to average order value, to mobile coupon use and payments.
US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.
Instagram adoption among brands is nearly ubiquitous across industries. Snapchat, on the other hand, is a different story.
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
Nearly three-quarters of mobile banking app users use a mobile payment app to pay a bill.
Advertisers are primarily measuring the outcome of their TV ad campaigns on the bases of increased brand awareness (49%) and increased sales (44%).
More than one-third of US internet users said VR would make them open to purchasing more online since it would give them a more realistic feel of the product remotely.
Scott Galloway, a professor of Marketing and Brand Strategy at the NYU Stern School of Business, discusses The Gang of Four (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap.