A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.
How online shoppers use dfferent forms of search during the purchase process.
Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.
About one-third of US online shoppers say that social networking sites influence their purchasing decisions.
Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.
Social networking accounts for almost 1 in every 5 minutes spent online, according to a recent study from comScore.
Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices.
This infographic illustrates the mCommerce market, from rising regions, to average order value, to mobile coupon use and payments.
US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.
Instagram adoption among brands is nearly ubiquitous across industries. Snapchat, on the other hand, is a different story.