Top Things Online Retailers Test, September 2014 [CHART]

Chart - Top Things Online Retailers Test

Roughly two-thirds of online retailers have some type of personalized content on their websites.

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Leading Website Traffic Referral Sources, June-July 2014 [CHART]

Chart - Leading Website Traffic Referral Sources

Across all industries analyzed during June and July of this year, organic search drove 51% of all visitors.

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Online Purchase Plans By Category & Region, September 2014 [TABLE]

Table - Online Purchase Plans By Category & Region

Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories.

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College Students’ Back-To-School Purchase Influencers, August 2014 [CHART]

Chart - College Students’ Back-To-School Purchase Influencers

Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions.

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How Moms Will Use Mobile For Back-To-School Shopping, July 2014 [CHART]

Chart - How Moms Will Use Mobile For Back-To-School Shopping

63% of US mothers with children under the age of 18 planned to use their smartphones while back-to-school shopping.

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Most Recent Method Used To Redeem Mobile Coupons, June 2014 [CHART]

Chart - Most Recent Method Used To Redeem Mobile Coupons

More than one-quarter of US digital couponers who had found a coupon via smartphone in the three months leading up to polling ultimately redeemed that deal in a store.

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Influence Of Word Of Mouth & Reviews On Female Empty-Nesters, August 2014 [TABLE]

Table - Influence Of Word Of Mouth & Reviews On Female Empty-Nesters

Female Empty Nesters are prone to seeking out reviews online and offline and are strongly influenced by what they find.

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Email Subscriber Activity By Industry, Q2 2014 [CHART]

Chart - Email Subscriber Activity By Industry

Yesmail’s analysis of email database subscriber behavior during Q2 shows that just 1.3% of B2B email subscribers were active, the lowest proportion of the industries studied.

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